Some of you may remember C-I-L as the manufacturer of ammunition and sporting guns commonly found for sale at Canadian Tire and other retailers of hunting and shooting supplies. Imperial and Canuck were the brand names for the shotgun shells I recall seeing and using on occasion when I was a boy. C-I-L also manufactured rifle cartridges under the Imperial brand name. Together with the ammunition C-I-L manufactured the company published a series of booklets packed with useful information for hunters, and, of course, advertisements for its line of sporting guns and ammunition. I remember my father had some of these booklets, which, unfortunately, are lost to history, but I keep an eye out for these booklets when I browse at used and antiquarian book shops. Deer Hunting Hints was published in 1950, though there is no date on the copy in our library collection; it may be a reprinted edition. Still, in its 37 pages, it packs a lot of useful information for the hunter interested in the pursuit of deer.
The opening chapter introduces the reader to the three species of deer, white-tailed, mule and black-tailed, their ranges and provides illustrations on how to identify them. The second chapter takes on the subject of firearms, offering hints as to what kind of rifle and ammunition the hunter should use in deer hunting and showing the C-I-L line of rifles and shotguns and ammunition, how very clever of them.
The remaining chapters cover topics such as cleaning and maintaining your deer rifle, sighting it in, clothing and equipment for deer hunting, deer hunting techniques and how to dress and butcher a deer once it is on the ground and crucially, the Ten Commandments of Hunting Safety, in this publication called the Basic Rules for Hunting Safely. I remember in each of these C-I-L publications these safety rules were included.
In keeping copies of these publications I enjoy learning about the hunting culture in Canada as it was in the past, before I was born. I find that it is really not so different in the present as this quote from the introduction of Deer Hunting Hints shows: “The first consideration, of course, is sportsmanship; the good sportsman respects his quarry as well as the rights of others. In the actual hunting of game, the first concern of the novice should be to perfect his marksmanship. He must be able to place his shots where he wishes them to go. This is his prime objective and it is not achieved without constant practice.” Publications such as Deer Hunting Hints preserve a record of our hunting and sport shooting heritage, that it has always been about sportsmanship and safety and is well worth defending for succeeding generations of hunters and sport shooters in Canada.
Posted by Geoffrey